1 team a month · waitlist open

everyone's building nothing's better

the memo worked. your people are building their own tools with AI. the work still runs late, and the numbers still don't match.

  • 2 weeks

    one team

  • 1 process

    written down, running

  • day 10 or free

    the guarantee

building got cheap. deciding didn't.

anyone on your team can build a tool in an afternoon now. so they do. nobody decides which ones should exist.

every month it stays like this has a price:

  • the pile

    tools nobody asked for, kept alive by whoever made them

  • the queue

    one person reviews everything, or nobody reviews anything

  • the date

    the steps live in three heads and a chat thread, so it slips

that part is fixable in two weeks.

one process running. guardrails that hold.

two weeks with your team, on the one process that keeps running late. you pick it on the first call. everything in the engagement, and what it'd cost you piecemeal:

the diagnosis $4,500
  • the inventory

    everything your team has built, who uses it, what's quietly broken

    $1,500

  • one metric, one definition

    the number everyone argues about gets a single source of truth

    $3,000

the process $5,000+
  • written down

    one process, step by step, with an owner and a yes or no on each step

    core

  • runnable

    the steps your team repeats every week become something anyone can run by asking

    $4,000

  • the red light

    when a step is late, its owner hears that day. so does everyone waiting on it

    $1,000

the guardrails $7,500
  • permissions + review gate

    nothing reaches production without review, and the person who knows the work reviews it

    $3,000

  • repo rules

    one branch per tool, hooks, shared instructions. a 45,000-line PR can't happen

    $2,500

  • access, trimmed

    who needs to be in the repo and the systems, and who never did. customer data comes off laptops

    $2,000

the people $7,500
  • hands-on onboarding

    the people who run the process, set up. by the tenth person it takes one sitting

    $4,000

  • the tracing-paper session

    git and review, explained so it sticks for people who never wanted to learn git

    $1,500

  • the leadership session

    the people at the top use it first, so the team follows

    $2,000

the close $3,500+
  • running by day 10

    you own 100% of it

    included

  • day-30 check-in

    what stuck, what didn't

    $500

  • the runbook + Loom library

    so the next hire onboards without me

    $1,500

  • the 90-day map

    the next three things worth doing, in order. and the ones to buy instead of build

    $1,500

bonuses land by day 30.

total value

$28,000+

you pay

$15,000 fixed.half up front, half on day 10.

a consultancy quotes six figures and delivers a deck. a workshop is half a day and a recording nobody watches. this is two weeks, and something running when i leave.

your person runs it by day 10,or the rest is free.

and there's a floor under it: day 5, we both look at it. if we can both see it won't be running in scope, we stop there. you keep everything we built and pay only for the time used. the risk is mine to carry, not yours.

proof · inside a consumer brand

finance, ops and marketing, shipping their own tools.

since july i've run 22 onboarding sessions across ops, finance, marketing, wholesale and creative. into a shared repo, behind a review gate. none of them were hired to write code. the numbers:

  • 22

    onboarding sessions

  • 5

    departments

  • ~10

    sessions to one-sitting setup

  • 3

    glue chains now code

one finance analyst shipped dashboards fast enough that their lead asked them to slow down. the automations that failed quietly are code now, with alerts.

what broke when it worked.

  • i became the review queue. everything waited on me.
  • thousands of tests, good ones. most never needed to exist.
  • i built tools faster than i asked who would use them.
  • the process stayed in people's heads. nobody can run that.

so the first thing we make now is a document. the build comes second, and it's smaller.

before this, the craft: a solo therapy practice rebuilt in 4h43m. mobile load 8.3s → 2.9s. pageviews up 185%. same hands.

“He's built three sites for me and with each one, the unique needs and goals of the site dictated his approach, no cookie cutting corners.”
Eleanor Goldfield

is this for you?

yes, if:

  • your team is building. you can't tell what it adds up to
  • the people building aren't engineers
  • a date slipped and nobody saw it coming
  • you'd rather your people own it than rent a consultancy

not yet, if:

  • nobody on your team has shipped anything yet. start with the teardown
  • it's just you. no team yet
  • you want a workshop and a recording
  • you want it done for you, with nobody on your side learning

the two weeks.

  1. wk 1 · day 0

    a 30-minute call. we pick the person and the process.

  2. days 1–7

    we write it down together, step by step, then make each step runnable. a daily Loom so leadership watches it happen.

  3. day 5 · scope check

    if it won't be running in scope, we stop here. you keep what we built.

  4. week 2

    the red light goes on. the guardrails go in. the people who run it get set up. one session with leadership.

  5. day 10

    running. your person owns it. (or the rest is free.)

  6. day 30

    check-in. what stuck, what didn't.

one team a month · by appointment

join the waitlist.

if you'd rather not wait, start with the teardown: $1,500, . i look at how your team works today, record a 10-minute Loom on where it's stuck, and write down what i'd fix first. you keep it whether or not we work together.

paid up front. credited against the engagement if you book one within 30 days. if i decline after you've paid, you get all of it back.

read the full terms →